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General Mills Cheech & Chong’s Magic Brownie Campaign – brilliant?

General Mills new Cheech & Chong Magic Brownie Campaign has rolled onto the interwebs. It has been 28 years since the duo has hit the road but they are back with a new, “innocent” brownie. Is it clever or a bad idea? Personally, I think is a brilliant marketing campaign!

Maybe I am showing my age here, but Cheech & Chong were popular when I was in my teens (and before actually). If you don’t know who they are, then you must be pretty young :)

If General Mills was looking to catch my attention with this campaign, they certainly did. As I watched the videos, I giggled and it brought back some good memories – in an innocent kind of way. The tagline is “now that you’re getting older, you need a new kind of magic from your brownie”…and they are talking about fiber, folks! Basically, they are bringing some fun into fiber…a subject that I have never really thought of as entertaining. Fiber = boring, usually. But I am all ears (and eyes) now.

The product that is being promoted is Fiber One 90 Calorie bars.

Take a look at the video above and let me know your thoughts. Are you from the Cheech & Chong generation? If you are, then you will likely “get” the whole campaign. If you are not familiar with them, then this will probably fly right over your head and you won’t understand what the big deal is. You see, Cheech & Chong were pretty much known for smoking pot. But now they are older and wiser and are pretty darned happy with the fiber in their brownies :)

You can learn more about Fiber One Cheech & Chong’s Magic Brownie Campaign on their microsite.


*I was not compensated in any way, shape or form for this post…these are my thoughts only.

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